Visual ‘n’ sensory delights. And successful event.

Learnings through work experience

Surani Bandara
3 min readMay 23, 2024

Be it a simple gathering or a large-scale conference, an event means bringing people together to achieve various goals. What does this mean? The success of any event lies among attendees. In the end, if attendees are delighted with their overall experience, that is the success of any event.

What makes attendees delighted?

From their perspective, a great event is an inspiring, seamless, and memorable experience.

Event > Success criteria
Event Success Criteria

How can organizers make it happen?

There are three key ingredients;

  1. Strategy : defining objectives of the event, and crafting the program carefully
  2. Creativity : getting attendees engaged by planning everything with a unique and fresh perspective
  3. Execution : going through details carefully with an audience-centric mind - from agenda to venue, to marketing, to content, to logistics, and food and drinks, etc

Continuous focus and attention on these three aspects will result in happy attendees who will talk about the event for the correct reasons! Which is the success for the organizers!!

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Surani Bandara

Thinker. Learner. People Person. Experimentalist in art forms. And, Visual Marketer by profession.